TIP
Top 7 reasons why your business is struggling to get & maintain positive ratings
& reviews
and how Top Ratings Reviews can help
If your business isn’t consistently getting, growing, or maintaining positive ratings and reviews, you’re not alone — and there are clear reasons why. From lacking a presence on the right platforms to missing opportunities to ask, follow up, and promote reviews, many businesses leave valuable reputation-building opportunities on the table. Here are our top 7 reasons why your business is struggling to get & maintain positive ratings & reviews, and how the Top Ratings Reviews platform can help.
No platforms to receive ratings & reviews
It’s hard to get ratings and reviews for your business if it’s not set up on platforms to receive them. Having a Google Business Profile or a Facebook Business Page are staples. Others are popular per industry, such as having a presence on TripAdvisor and Booking.com for travel or on Amazon and eBay for selling items via marketplaces. So start by setting up accounts on platforms where customers are most likely to search for peer feedback as they decide on purchasing products & services from you or your competitors.
How Top Ratings Reviews can help
While Top Ratings Reviews is not a review platform in its own right, it is a tool for driving and managing your reviews. You can integrate with 40+ existing rating & review platforms such as Google, Facebook, Trustpilot, and it has a built-in video testimonials feature. In the Top Ratings Reviews dashboard, the reviews from the platforms you have accounts with are imported, remain synced and are shown on one screen without you having to log into these different accounts each time to see & reply to the reviews. Increase relevance, authority, and visibility across these many platforms.
Not requesting reviews
It’s hard to get ratings and reviews for your business if you don’t have a system or process for asking for them.
How Top Ratings Reviews can help
Requests for reviews can be sent via SMS, email, or WhatsApp. Customers can also tap an NFC card or scan a QR code as well. These multiple ways provide flexibility for you to request and your customers to provide reviews via preferred methods. Additionally, use automated triggers like customer purchases or newsletter sign-ups to reduce the manual task of asking for a rating or review.
Not making it easy for customers to rate & review your business
Don’t make your customers navigate around different platforms to find your business and provide a review. If there are too many steps or distractions, then the chances of receiving a rating or review decrease.
How Top Ratings Reviews can help
Once customers follow the link provided via SMS, email, WhatsApp, NFC card, or QR code, they will be brought to your customized review landing page, making it easy for them to choose which of the multiple review platforms you’ve integrated with to leave you a review on, all from one link. This also increases the chance that they will leave a rating & review on more than one platform.
Not following up on review requests
You’re busy, and so are your customers. We can all use gentle reminders at times, so following up with review requests can increase your chances of getting them.
How Top Ratings Reviews can help
3 & 7 day reminders can be automatically sent to customers who have not yet provided a review after you’ve requested one. The reminder messages can be different from each other and offer the ability for more touchpoints with your customers.
Not marketing the reviews your business has received
Having positive reviews is great! Letting potential customers know that you have them is even better by promoting your ratings & reviews. Leverage your existing customers to attract new ones.
How Top Ratings Reviews can help
Templates and 1-click direct to social sharing make it easier to showcase customer-written reviews. Additionally, we offer widgets to embed video testimonials, ratings, and reviews within your website with one line of code.
Not monitoring ratings & reviews
It’s one thing not to market your ratings & reviews and a whole other not to monitor them at all. Not paying attention to your business’s online reputation can be detrimental. It can be difficult to maintain visibility when your business is appearing on multiple platforms where customers are providing feedback.
How Top Ratings Reviews can help
We save you time by offering one place to see and reply to reviews from across all the review platforms you integrate with. So no more logging in separately to your Google Business Profile, Tripadvisor, etc. accounts. Plus, sort and search reviews by sentiment, platform, business location, and many other convenient factors. The analytics dashboard provides visual insights into the growth of your ratings and reviews over time and tracking of visits through your unique review link.
Our platform also offers a redirect feature for negative reviews, which allows you to set the rating threshold under which you would like to receive and respond to them privately. It’s easier to address a negative review privately than publicly if you can catch it. While this prevents them from appearing publicly through our platform, it does not stop people from going directly to the review platforms to post.
Not replying to reviews
There are benefits to responding to ratings and reviews for SEO ranking in local searches, as well as to your bottom line. You get to double-dip on the relevance of the words not only in the reviews from customers but also in your replies. Replying shows current and potential customers your level of engagement, professionalism in responding to negative reviews (which can improve your reputation), appreciation of their time to provide feedback, and that you value & address their opinions. Recognition makes customers feel special and can encourage more reviews and more foot traffic.
How Top Ratings Reviews can help
Not only can you create a templated response, but you can also use the built-in AI reply to get assistance with writing a reply.
Ready to Get More Reviews?
The key to long-term business growth is leveraging the power of online ratings & reviews. Start boosting your credibility, visibility, and sales today. Sign up for your free 30-day trial of the Top Ratings Reviews platform now.
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